Air China has signed an agreement with PR Newswire Asia, the world’s leading corporate information distribution service, to offer its business travelers the opportunity to experience PR Newswire Asia’s press release distribution service.

From April 1st to June 30th, 2009, all of Air China’s Forbidden Pavilion First Class and Capital Pavilion Business Class passengers will receive one complimentary press release, for distribution in North America, or mainland China, from PR Newswire Asia. The offer includes a subsequent media monitoring service.

PR Newswire Asia, the Asian arm of the world’s oldest and largest corporate information distribution service, enjoys a great reputation within the Chinese corporate and media communities. The press release distribution service that they will offer to Air China’s business travelers will allow passengers to spread information about their company, build brand awareness, generate exposure, attract clients and consumers, and increase their competitive edge while they are enjoying their journey.

Talking about the partnership with PR Newswire Asia, Air China’s Marketing Director said, “Air China is committed to growing into a leading global carrier and at the same time offering its customers the best possible flight experience. To better serve the Forbidden Pavilion First Class and Capital Pavilion Business Class passengers, Air China has launched a series of premium in-flight and airport services, including airport transfers and frequent flyer miles.”

Yujie Chen, Director of PR Newswire Asia said, “We are delighted to be cooperating with an industry leader like Air China. PR Newswire Asia has grown rapidly in China in recent years, and we are able to reach out to more and more Chinese companies and better understand their needs when distributing their corporate information and improving their brand. We are confident that with the large business passenger base and the premier service reputation of Air China, we will be able to help promote Chinese brands across the globe, together with Air China.”

Air China will announce details of the service shortly though its Chinese and English websites, newsletter for members and in its designated booking offices.

 

About Air China

As a Star Alliance member, a partner of the Beijing 2008 Olympic Games, and the only flag carrier in China, Air China operates a worldwide network from its hub in Beijing. As of October 2008, Air China owns a fleet of 241 Airbus and Boeing aircraft, operating 250 routes - including 181 domestic, 62 international, and 7 regional routes - in 27 countries and regions. Air China offers more than 6,000 flights with over 1,000,000 seats every week to 83 domestic and 41 overseas and regional destinations.