As the official airline partner of the 2008 Beijing Olympic Games, Air China Limited will take the opportunity to enhance service quality by aiming to create an excellent and distinctive customer experience.

Since 2007, Air China has used the Four C’s service concept: Credibility, Convenience, Comfort and Choice. With management support, the various Air China departments have focused on enhancing service quality using the “four stars” service culture.  Emphasis will be placed on key product or service areas that have a quality level lower than four stars and on developing service support solutions for the Olympic Games.  The new terminals in Beijing, Shanghai and Tianjin will help provide a higher level of service.

Air China will work to improve service for customers purchasing tickets by enhancing different selling channels, providing information transparency and offering diverse products.  For cabin service, the emphasis will be on clean cabins, comfortable seats, excellent entertainment products and good food.  The cabin crew will be trained to provide a professional, friendly atmosphere for passengers.  Air China will also focus on providing on-the-spot solutions for customers on any issues that may arise during the Air China experience.

Air China’s strategic focus in 2008 to provide better service includes establishing a broad array of service products, starting a customer interface to handle flight issues, improving transit service quality, enhancing the quality of luggage transportation, promoting electronic e-commerce services and improving on the handling of customer complaints.