The 2007 Global Top 500 Brands (fourth) List compiled by the World Brand Lab was unveiled in New York on June 13 with 12 Chinese brands including Air China Limited, China Mobile and CCTV and etc. being listed as the "National Brand Team of China". Air China stands at the 461st among the top 500 global brands, which was the first time for Air China to play in the same international arena with world famous brands.
By consistently adhering to the service philosophy of "Credibility, Convenience, Comfort and Choice", Air China has put the brand management as an important step towards achieving its development goal and vision. Service innovation enriches the brand. Safe operation secures the brand. Business strategy reinforces the brand. Organizational restructuring supports the brand. Corporate culture enhances the brand. Air China is making every effort in building its brand image and escalating its brand recognition. The award of the World Top 500 Brands this time demonstrates the outstanding achievements that Air China achieved in pursuing its brand proposition over the past years.
World Brand Lab is led by Nobel Laureate for economics Robert Mundell and consists of experts and consultants from many world leading institutes such as Harvard University, Yale University, MIT, Oxford University, Cambridge University, and etc. The result of the Global Top 500 Brands List for the four consecutive years are based on a half-year survey on 3300 world renowned brands whose market share, brand loyalty and global leadership have all been evaluated.
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